In this webinar, I'll dig deep into marketing--understanding the four Ps of marketing, the importance of defining your target market, how to formulate your Unique Value Proposition, the art of menu pricing, and how to increase sales up to 16% using menu engineering techniques.

Equipped with a start-up checklist, you won’t miss any key parts of your opening. In this on-demand webinar, I review the basics of build-out and opening costs, the business plan outline, and financing options. I also cover property acquisition and negotiations, including the pros and cons of leasing vs owning real estate.