In this class, we’ll dig deep into marketing: how to use your menu and venue as your #1 marketing tool, the ins and outs of the top social media marketing platforms, the key components of your website, and how to get your community to show up for you.

One of the biggest challenges in the industry is employee retention and the costs associated with turnover. Learn how to attract and retain the right people and how to delegate effectively, improving employee morale and your own quality of life.

Equipped with a start-up checklist, you won’t miss any key parts of your opening. We’ll review the basics of build-out and opening costs, the business plan outline, and financing options. Joined by Harris Eckstut, we’ll talk about property acquisition and negotiations, including the pros and cons of leasing vs owning real estate.

Understand how you stack up against industry benchmarks and start setting goals for profitability. Learn how to track and budget your two biggest costs on a weekly basis, putting more money in your pocket! Plus, learn how to delegate effectively, while incentivizing key staff to make you more money.